The Guinness World Record Art Project
Where Thousands of Questions Get Answered

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See the NORESCO logo in an Urban Square

The NORESCO City Art Project will be a sponsored installation of Wheel Questions, the outdoor community installation that tours heavily trafficked public squares and festivals for six months a year. Visitors ask a question about life on a colored card and are drawn to a website to find a handwritten answer. In 2009, Wheel Questions toured Harvard Square and 10 festivals over 4 months. It was seen by over 500,000 people, and got 3 million impressions from articles in The Boston Globe, The Boston Globe (again!), The Boston Phoenix, Boston Magazine, and many others.

In 2010, the NORESCO City Art Project will tour one or several locations of your choosing, subject to city or festival approval. As an art project, cities and festivals readily give it free space in the center of their communities. Wheel Questions 2010 will make a huge media splash by setting the world record for answering questions. It’s a unique way to get attention, build good will, and interact with your target market, at a fraction of a penny per impression.

Your literature and message will be available on the installation, and visitors will be given an exclusive NORESCO web address to go for more information and to pick up the answers to their questions. The inspirational theme of Wheel Questions with the healthy choices it promotes is a perfect match for NORESCO’s green energy campaign.

A sponsorship of Wheel Questions has many benefits:

  • 5,000,000 will read the press, with your “sponsored by” message.
  • 1,000,000 will see the installation in person, with your logo.
  • 200,000 will stop to read the cards. Info cards have your message.
  • 20,000 will write a question on a card.
  • All are drawn to the website for answers and see your message.
  • Fraction of a penny per impression.
  • Our rep can engage visitors and hand out samples.
  • Free access to major festivals as an art project.
  • Non-profit sponsorships build good will.

Wheel Questions is a project of Fractured Atlas, a non-profit arts service organization. Contributions in behalf of Wheel Questions may be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Earned income payments are not handled by Fractured Atlas and are made directly to Wheel Questions. Contact Johnny Monsarrat at 617-899-7794 or